--- title: PlayMoreGolf | The Golf Club Blog | flexible membership description: flexible membership | The blog for growing golf club revenue through flexible membership categories. --- ![Asset 2](https://blog.playmore.golf/hs-fs/hubfs/Asset%202.png?width=201&height=100&name=Asset%202.png "Asset 2") ![Asset 2](https://blog.playmore.golf/hs-fs/hubfs/Asset%202.png?width=201&height=100&name=Asset%202.png "Asset 2") [![Join Today](https://no-cache.hubspot.com/cta/default/5162497/55244b55-156d-4453-b8d1-a3a9c3fb98c6.png)](https://cta-redirect.hubspot.com/cta/redirect/5162497/55244b55-156d-4453-b8d1-a3a9c3fb98c6) ![hero-img1-new](https://blog.playmore.golf/hs-fs/hubfs/hero-img1-new.png?width=1810&name=hero-img1-new.png "hero-img1-new") [Blog](https://blog.playmore.golf/clubs/tag/blog) ## [Building a golfing community, sharing our successes and the need to plan ahead](https://blog.playmore.golf/clubs/building-a-golfing-community-sharing-our-successes-and-the-need-to-plan-ahead) by [Stephen Page](https://blog.playmore.golf/clubs/author/stephen-page) Sep 8, 2022 [flexible membership](https://blog.playmore.golf/clubs/tag/flexible-membership) ## [How does a flexible membership help with yield?](https://blog.playmore.golf/clubs/how-does-a-flexible-membership-help-with-yield) by [Ciaran Sheehy](https://blog.playmore.golf/clubs/author/ciaran-sheehy) Jun 9, 2022 [flexible membership](https://blog.playmore.golf/clubs/tag/flexible-membership) ## [Can PlayMoreGolf Work At My Golf Club For The 2022/23 Season?](https://blog.playmore.golf/clubs/can-playmoregolf-work-at-my-golf-club-for-the-2022/23-season) by [Tom James](https://blog.playmore.golf/clubs/author/tom-james) Nov 18, 2021 - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.playmore.golf/clubs/clubs-should-look-to-opportunities-in-2022-not-the-successes-of-the-past-year&title=Clubs%20should%20look%20to%20opportunities%20in%202022,%20not%20the%20successes%20of%20the%20past%20year&description=Across%20the%20market,%20we’ve%20seen%20course%20utilisation%20drop%20to%20as%20low%20as%2035%%20in%20some%20cases,%20and%20while%20this%20might%20be%20a%20concern%20there%20are%20positive%20positives.%20Feedback%20from%20our%20partner%20clubs%20tells%20at%20that%20they’re%20in%20some%20of%20the%20best%20financial%20health%20since%202008.%20Many%20of%20our%20private%20member%20clubs%20tell%20us%20that%20their%20membership%20capacity%20is%20full%20and%20waiting%20lists%20are%20returning.) - [**](https://twitter.com/intent/tweet?source=https://blog.playmore.golf/clubs/clubs-should-look-to-opportunities-in-2022-not-the-successes-of-the-past-year&text=Clubs%20should%20look%20to%20opportunities%20in%202022,%20not%20the%20successes%20of%20the%20past%20year%20-%20https://blog.playmore.golf/clubs/clubs-should-look-to-opportunities-in-2022-not-the-successes-of-the-past-year) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.playmore.golf/clubs/clubs-should-look-to-opportunities-in-2022-not-the-successes-of-the-past-year&title=Clubs%20should%20look%20to%20opportunities%20in%202022,%20not%20the%20successes%20of%20the%20past%20year&summary=Across%20the%20market,%20we’ve%20seen%20course%20utilisation%20drop%20to%20as%20low%20as%2035%%20in%20some%20cases,%20and%20while%20this%20might%20be%20a%20concern%20there%20are%20positive%20positives.%20Feedback%20from%20our%20partner%20clubs%20tells%20at%20that%20they’re%20in%20some%20of%20the%20best%20financial%20health%20since%202008.%20Many%20of%20our%20private%20member%20clubs%20tell%20us%20that%20their%20membership%20capacity%20is%20full%20and%20waiting%20lists%20are%20returning.) - [**](https://plus.google.com/share?url=https://blog.playmore.golf/clubs/clubs-should-look-to-opportunities-in-2022-not-the-successes-of-the-past-year) ## [Clubs should look to opportunities in 2022, not the successes of the past year](https://blog.playmore.golf/clubs/clubs-should-look-to-opportunities-in-2022-not-the-successes-of-the-past-year) We’ve worked with our partner clubs and prospects to understand what patterns are emerging following the success of 2021 and now golfers are returning to a ‘new normal’. By [Alastair Sinclair](https://blog.playmore.golf/clubs/author/alastair-sinclair) In: [flexible membership](https://blog.playmore.golf/clubs/tag/flexible-membership) [**](https://blog.playmore.golf/clubs/clubs-should-look-to-opportunities-in-2022-not-the-successes-of-the-past-year) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.playmore.golf/clubs/playmoregolf-members-bolstering-the-bottom-line-at-uk-golf-clubs&title=PlayMoreGolf%20members%20bolstering%20the%20bottom%20line%20at%20UK%20golf%20clubs&description=This%20blog%20highlights%20the%20challenges%20golf%20clubs%20face%20financially%20and%20how%20PlayMoreGolf%20members%20can%20help%20boost%20revenue%20in%20various%20ways.) - [**](https://twitter.com/intent/tweet?source=https://blog.playmore.golf/clubs/playmoregolf-members-bolstering-the-bottom-line-at-uk-golf-clubs&text=PlayMoreGolf%20members%20bolstering%20the%20bottom%20line%20at%20UK%20golf%20clubs%20-%20https://blog.playmore.golf/clubs/playmoregolf-members-bolstering-the-bottom-line-at-uk-golf-clubs) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.playmore.golf/clubs/playmoregolf-members-bolstering-the-bottom-line-at-uk-golf-clubs&title=PlayMoreGolf%20members%20bolstering%20the%20bottom%20line%20at%20UK%20golf%20clubs&summary=This%20blog%20highlights%20the%20challenges%20golf%20clubs%20face%20financially%20and%20how%20PlayMoreGolf%20members%20can%20help%20boost%20revenue%20in%20various%20ways.) - [**](https://plus.google.com/share?url=https://blog.playmore.golf/clubs/playmoregolf-members-bolstering-the-bottom-line-at-uk-golf-clubs) ## [PlayMoreGolf members bolstering the bottom line at UK golf clubs](https://blog.playmore.golf/clubs/playmoregolf-members-bolstering-the-bottom-line-at-uk-golf-clubs) Golf clubs across the UK are enjoying the spoils of flexible members, as 84% of our members spend £10, on average, at their ‘home’ pro-shop before each round, according to the latest PlayMoreGolf data from 1,200 respondents. By [Tom James](https://blog.playmore.golf/clubs/author/tom-james) In: [flexible membership](https://blog.playmore.golf/clubs/tag/flexible-membership) [**](https://blog.playmore.golf/clubs/playmoregolf-members-bolstering-the-bottom-line-at-uk-golf-clubs) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.playmore.golf/clubs/playmoregolf-bolsters-senior-team-with-brad-chard&title=PlayMoreGolf%20Bolsters%20Senior%20Team%20with%20Brad%20Chard&description=Here%20at%20PlayMoreGolf%20we%20have%20underlined%20our%20commitment%20to%20being%20the%20UK’s%20largest%20flexible%20membership%20offering%20with%20the%20appointment%20of%20Brad%20Chard%20as%20Relationship%20Director.) - [**](https://twitter.com/intent/tweet?source=https://blog.playmore.golf/clubs/playmoregolf-bolsters-senior-team-with-brad-chard&text=PlayMoreGolf%20Bolsters%20Senior%20Team%20with%20Brad%20Chard%20-%20https://blog.playmore.golf/clubs/playmoregolf-bolsters-senior-team-with-brad-chard) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.playmore.golf/clubs/playmoregolf-bolsters-senior-team-with-brad-chard&title=PlayMoreGolf%20Bolsters%20Senior%20Team%20with%20Brad%20Chard&summary=Here%20at%20PlayMoreGolf%20we%20have%20underlined%20our%20commitment%20to%20being%20the%20UK’s%20largest%20flexible%20membership%20offering%20with%20the%20appointment%20of%20Brad%20Chard%20as%20Relationship%20Director.) - [**](https://plus.google.com/share?url=https://blog.playmore.golf/clubs/playmoregolf-bolsters-senior-team-with-brad-chard) ## [PlayMoreGolf Bolsters Senior Team with Brad Chard](https://blog.playmore.golf/clubs/playmoregolf-bolsters-senior-team-with-brad-chard) 9th September 2021: Here at PlayMoreGolf we have underlined our commitment to being the UK’s largest flexible membership offering with the appointment of Brad Chard as Relationship Director. By [Stephen Page](https://blog.playmore.golf/clubs/author/stephen-page) In: [flexible membership](https://blog.playmore.golf/clubs/tag/flexible-membership) [**](https://blog.playmore.golf/clubs/playmoregolf-bolsters-senior-team-with-brad-chard) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.playmore.golf/clubs/we-were-turning-away-the-members-we-were-trying-to-attract&title=‘We%20were%20turning%20away%20the%20members%20we%20were%20trying%20to%20attract’&description=This%20blog%20explores%20the%20journey%20of%20Loudoun%20Gowf%20Club,%20a%20historic%20'parkland%20gem',%20which%20hit%20a%20slight%20malaise%20prior%20to%20the%20pandemic.%20We%20tell%20how%20Jim%20Davidson%20championed%20the%20need%20to%20attract%20younger%20members%20and%20offer%20quality%20flexible%20alternatives.%20That's%20where%20PlayMoreGolf%20comes%20in...) - [**](https://twitter.com/intent/tweet?source=https://blog.playmore.golf/clubs/we-were-turning-away-the-members-we-were-trying-to-attract&text=‘We%20were%20turning%20away%20the%20members%20we%20were%20trying%20to%20attract’%20-%20https://blog.playmore.golf/clubs/we-were-turning-away-the-members-we-were-trying-to-attract) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.playmore.golf/clubs/we-were-turning-away-the-members-we-were-trying-to-attract&title=‘We%20were%20turning%20away%20the%20members%20we%20were%20trying%20to%20attract’&summary=This%20blog%20explores%20the%20journey%20of%20Loudoun%20Gowf%20Club,%20a%20historic%20'parkland%20gem',%20which%20hit%20a%20slight%20malaise%20prior%20to%20the%20pandemic.%20We%20tell%20how%20Jim%20Davidson%20championed%20the%20need%20to%20attract%20younger%20members%20and%20offer%20quality%20flexible%20alternatives.%20That's%20where%20PlayMoreGolf%20comes%20in...) - [**](https://plus.google.com/share?url=https://blog.playmore.golf/clubs/we-were-turning-away-the-members-we-were-trying-to-attract) ## [‘We were turning away the members we were trying to attract’](https://blog.playmore.golf/clubs/we-were-turning-away-the-members-we-were-trying-to-attract) *How the world’s only ‘gowf club’ used technology to reduce admin, attract members and future-proof itself in the face of the Covid-19 pandemic. * By [George Rickwood](https://blog.playmore.golf/clubs/author/george-rickwood) In: [flexible membership](https://blog.playmore.golf/clubs/tag/flexible-membership) [**](https://blog.playmore.golf/clubs/we-were-turning-away-the-members-we-were-trying-to-attract) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.playmore.golf/clubs/playmoregolf-raises-the-bar-with-hussle-partnership&title=PlayMoreGolf%20raises%20the%20bar%20with%20Hussle%20partnership&description=Here%20at%20PlayMoreGolf,%20the%20UK's%20largest%20flexible%20golf%20membership%20offering,%20has%20today%20announced%20its%20partnership%20with%20Hussle.com,%20the%20UK’s%20most%20flexible%20way%20to%20get%20fit.) - [**](https://twitter.com/intent/tweet?source=https://blog.playmore.golf/clubs/playmoregolf-raises-the-bar-with-hussle-partnership&text=PlayMoreGolf%20raises%20the%20bar%20with%20Hussle%20partnership%20-%20https://blog.playmore.golf/clubs/playmoregolf-raises-the-bar-with-hussle-partnership) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.playmore.golf/clubs/playmoregolf-raises-the-bar-with-hussle-partnership&title=PlayMoreGolf%20raises%20the%20bar%20with%20Hussle%20partnership&summary=Here%20at%20PlayMoreGolf,%20the%20UK's%20largest%20flexible%20golf%20membership%20offering,%20has%20today%20announced%20its%20partnership%20with%20Hussle.com,%20the%20UK’s%20most%20flexible%20way%20to%20get%20fit.) - [**](https://plus.google.com/share?url=https://blog.playmore.golf/clubs/playmoregolf-raises-the-bar-with-hussle-partnership) ## [PlayMoreGolf raises the bar with Hussle partnership](https://blog.playmore.golf/clubs/playmoregolf-raises-the-bar-with-hussle-partnership) 6th July 2021: [PlayMoreGolf,](https://www.playmore.golf/) the UK's largest flexible golf membership offering, has today announced its partnership with [Hussle.com](http://www.hussle.com/), the UK’s most flexible way to get fit.  By [Stephen Page](https://blog.playmore.golf/clubs/author/stephen-page) In: [flexible membership](https://blog.playmore.golf/clubs/tag/flexible-membership) [**](https://blog.playmore.golf/clubs/playmoregolf-raises-the-bar-with-hussle-partnership) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.playmore.golf/clubs/how-to-challenge-the-race-to-the-bottom-at-your-golf-club&title=How%20to%20challenge%20the%20‘race%20to%20the%20bottom’%20at%20your%20golf%20club&description=We%20sat%20down%20with%20James%20Short,%20General%20Manager%20at%20Ogbourne%20Downs%20Golf%20Club,%20to%20get%20his%20view%20on%20how%20the%20last%20year%20has%20been%20for%20him%20and%20the%20club%20and%20why%20golf%20clubs%20need%20to%20look%20beyond%20price%20if%20they%20want%20to%20deliver%20value%20for%20their%20members.) - [**](https://twitter.com/intent/tweet?source=https://blog.playmore.golf/clubs/how-to-challenge-the-race-to-the-bottom-at-your-golf-club&text=How%20to%20challenge%20the%20‘race%20to%20the%20bottom’%20at%20your%20golf%20club%20-%20https://blog.playmore.golf/clubs/how-to-challenge-the-race-to-the-bottom-at-your-golf-club) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.playmore.golf/clubs/how-to-challenge-the-race-to-the-bottom-at-your-golf-club&title=How%20to%20challenge%20the%20‘race%20to%20the%20bottom’%20at%20your%20golf%20club&summary=We%20sat%20down%20with%20James%20Short,%20General%20Manager%20at%20Ogbourne%20Downs%20Golf%20Club,%20to%20get%20his%20view%20on%20how%20the%20last%20year%20has%20been%20for%20him%20and%20the%20club%20and%20why%20golf%20clubs%20need%20to%20look%20beyond%20price%20if%20they%20want%20to%20deliver%20value%20for%20their%20members.) - [**](https://plus.google.com/share?url=https://blog.playmore.golf/clubs/how-to-challenge-the-race-to-the-bottom-at-your-golf-club) ## [How to challenge the ‘race to the bottom’ at your golf club](https://blog.playmore.golf/clubs/how-to-challenge-the-race-to-the-bottom-at-your-golf-club) Golf clubs witnessed an unprecedented boom last year with PlayMoreGolf’s data showing a 260% spike in members since July 2020. Today, however, we find ourselves in limbo with golf courses seeking to drive revenue and enjoy the resurgence we’ve seen in the game at all levels. By [Stephen Page](https://blog.playmore.golf/clubs/author/stephen-page) In: [flexible membership](https://blog.playmore.golf/clubs/tag/flexible-membership) [**](https://blog.playmore.golf/clubs/how-to-challenge-the-race-to-the-bottom-at-your-golf-club) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.playmore.golf/clubs/half-of-members-play-golf-a-week-after-restrictions-lift-in-england&title=Half%20of%20members%20play%20golf%20a%20week%20after%20restrictions%20lift%20in%20England&description=Since%20the%20opening%20of%20Golf%20Courses%20in%20England%20over%206,000%20members%20have%20either%20played%20or%20booked%20their%20first%20round%20of%20golf.) - [**](https://twitter.com/intent/tweet?source=https://blog.playmore.golf/clubs/half-of-members-play-golf-a-week-after-restrictions-lift-in-england&text=Half%20of%20members%20play%20golf%20a%20week%20after%20restrictions%20lift%20in%20England%20-%20https://blog.playmore.golf/clubs/half-of-members-play-golf-a-week-after-restrictions-lift-in-england) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.playmore.golf/clubs/half-of-members-play-golf-a-week-after-restrictions-lift-in-england&title=Half%20of%20members%20play%20golf%20a%20week%20after%20restrictions%20lift%20in%20England&summary=Since%20the%20opening%20of%20Golf%20Courses%20in%20England%20over%206,000%20members%20have%20either%20played%20or%20booked%20their%20first%20round%20of%20golf.) - [**](https://plus.google.com/share?url=https://blog.playmore.golf/clubs/half-of-members-play-golf-a-week-after-restrictions-lift-in-england) ## [Half of members play golf a week after restrictions lift in England](https://blog.playmore.golf/clubs/half-of-members-play-golf-a-week-after-restrictions-lift-in-england) Here at PlayMoreGolf we have been working hard in preparation for all course in the UK to be able to accept visitors and allowing the 2021 Golf Season to really begin. By [Stephen Page](https://blog.playmore.golf/clubs/author/stephen-page) In: [flexible membership](https://blog.playmore.golf/clubs/tag/flexible-membership) [**](https://blog.playmore.golf/clubs/half-of-members-play-golf-a-week-after-restrictions-lift-in-england) ## Leave a Reply [Content Title](https://blog.playmore.golf/clubs/tag/flexible-membership/page/1#) Description ### Subscribe To Get Inspiration ### Search form ### Categories - [Blog (22)](https://blog.playmore.golf/clubs/tag/blog) - [flexible membership (15)](https://blog.playmore.golf/clubs/tag/flexible-membership) - [golf club revenue (15)](https://blog.playmore.golf/clubs/tag/golf-club-revenue) - [golf clubs (8)](https://blog.playmore.golf/clubs/tag/golf-clubs) - [flexible membership golf (7)](https://blog.playmore.golf/clubs/tag/flexible-membership-golf) - [flexible golf membership (6)](https://blog.playmore.golf/clubs/tag/flexible-golf-membership) - [golf (5)](https://blog.playmore.golf/clubs/tag/golf) - [playmoregolf membership (4)](https://blog.playmore.golf/clubs/tag/playmoregolf-membership) - [Membership Retention (3)](https://blog.playmore.golf/clubs/tag/membership-retention) - [flexible golf (3)](https://blog.playmore.golf/clubs/tag/flexible-golf) - [golf membership subs (3)](https://blog.playmore.golf/clubs/tag/golf-membership-subs) - [playmoregolf (3)](https://blog.playmore.golf/clubs/tag/playmoregolf) - [webinar (3)](https://blog.playmore.golf/clubs/tag/webinar) - [Golf near me (2)](https://blog.playmore.golf/clubs/tag/golf-near-me) - [club revitalisation (2)](https://blog.playmore.golf/clubs/tag/club-revitalisation) - [founders of playmoregolf (2)](https://blog.playmore.golf/clubs/tag/founders-of-playmoregolf) - [golf clubs 2019 (2)](https://blog.playmore.golf/clubs/tag/golf-clubs-2019) - [interview (2)](https://blog.playmore.golf/clubs/tag/interview) - [membership subs (2)](https://blog.playmore.golf/clubs/tag/membership-subs) - [new year golf (2)](https://blog.playmore.golf/clubs/tag/new-year-golf) - [playmoregolf interview (2)](https://blog.playmore.golf/clubs/tag/playmoregolf-interview) - [winter golf (2)](https://blog.playmore.golf/clubs/tag/winter-golf) - [3 year anniversary playmoregolf (1)](https://blog.playmore.golf/clubs/tag/3-year-anniversary-playmoregolf) - [case study (1)](https://blog.playmore.golf/clubs/tag/case-study) - [female golf membership (1)](https://blog.playmore.golf/clubs/tag/female-golf-membership) - [female golf participation (1)](https://blog.playmore.golf/clubs/tag/female-golf-participation) - [golf clubs age (1)](https://blog.playmore.golf/clubs/tag/golf-clubs-age) - [golf course (1)](https://blog.playmore.golf/clubs/tag/golf-course) - [golf open day (1)](https://blog.playmore.golf/clubs/tag/golf-open-day) - [golf trends (1)](https://blog.playmore.golf/clubs/tag/golf-trends) - [golfing demographics (1)](https://blog.playmore.golf/clubs/tag/golfing-demographics) - [international flexible golf (1)](https://blog.playmore.golf/clubs/tag/international-flexible-golf) - [millennials (1)](https://blog.playmore.golf/clubs/tag/millennials) - [millennials playing golf (1)](https://blog.playmore.golf/clubs/tag/millennials-playing-golf) - [play golf in winter (1)](https://blog.playmore.golf/clubs/tag/play-golf-in-winter) - [play more golf (1)](https://blog.playmore.golf/clubs/tag/play-more-golf) - [women golf (1)](https://blog.playmore.golf/clubs/tag/women-golf) - [womens golf (1)](https://blog.playmore.golf/clubs/tag/womens-golf) - [younger people not playing golf (1)](https://blog.playmore.golf/clubs/tag/younger-people-not-playing-golf) [See all](https://blog.playmore.golf/clubs/tag/flexible-membership/page/1#) ### Popular Post [ Golf Industry Faces Membership Challenges Amidst Strong Rounds Played ](https://blog.playmore.golf/clubs/golfindustryfacesmembershipchallenges) [Kerry Ryman](https://blog.playmore.golf/clubs/author/kerry-ryman) - Jul 14, 2023 [ How To Choose The Best Golf Club Membership Near Me ](https://blog.playmore.golf/clubs/how-to-choose-the-best-golf-club-membership-near-me) [Alastair Sinclair](https://blog.playmore.golf/clubs/author/alastair-sinclair) - Aug 5, 2025 [ March & April: The two Most Important months of the year For your Golf Club ](https://blog.playmore.golf/clubs/blog/why_march_april_most_important_for_golf_clubs) [Emma Rowlands](https://blog.playmore.golf/clubs/author/emma-rowlands) - Feb 20, 2019 [ How to Improve Female Participation in Golf ](https://blog.playmore.golf/clubs/blog/how-to-improve-female-participation-in-golf) [Emma Rowlands](https://blog.playmore.golf/clubs/author/emma-rowlands) - Aug 2, 2018 [ How does the PlayMoreGolf Membership benefit both golfers and clubs? 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