Golf clubs across the UK are enjoying the spoils of flexible members, as 84% of our members spend £10, on average, at their ‘home’ pro-shop before each round, according to the latest PlayMoreGolf data from 1,200 respondents.
The good news for club pro shops doesn't end there; 1 in 5 members spend an additional £197 per year on upgrading their clubs, trollies, and GPS devices – making the most of the on-site expertise and pro-shop knowledge before purchasing.
As the UK’s largest flexible membership offering and works with over 250 golf clubs in the UK, we know that clubs are having to prioritise generating alternative revenue streams – and for our 14,000 members, spending doesn’t stop in the pro shop.
Our data from the start of the year shows that members contribute more than £2m of food and beverage revenue, the equivalent of £12 per round.
Plus, 70% use their points to play on multiple UK golf courses – further underscoring the importance of flexible members are to bolster the bottom line!
Whilst some clubs are looking to reinforce their traditional member category, golf clubs are already reporting that course occupancy is returning to pre-pandemic levels.
The challenge for clubs into 2022 is generating alternative revenue streams to the club and generating sales in the club pro shop as well as through food and drink.
For clubs to stay competitive they must welcome a wide range of players and look to utilise those who are willing to travel and spend money in their pro shop, restaurant, and bar.
That’s why flexible members play an ever more important role in the golf club ecosystem.
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