We’ve worked with our partner clubs and prospects to understand what patterns are emerging following the success of 2021 and now golfers are returning to a ‘new normal’.

Golf clubs across the UK are enjoying the spoils of flexible members, as 84% of our members spend £10, on average, at their ‘home’ pro-shop before each round, according to the latest PlayMoreGolf data from 1,200 respondents.

How the world’s only ‘gowf club’ used technology to reduce admin, attract members and future-proof itself in the face of the Covid-19 pandemic.

Golf clubs witnessed an unprecedented boom last year with PlayMoreGolf’s data showing a 260% spike in members since July 2020. Today, however, we find ourselves in limbo with golf courses seeking to drive revenue and enjoy the resurgence we’ve seen in the game at all levels.

At the end of 2020, 3,500 of our 12,000 members participated in a survey to gather key information on the additional spend that is generated for our PlayMoreGolf clubs. Our members play at over 250 golf clubs across the UK, so this survey provided us with brilliant insights into pre-round and post-round spending behaviours at clubs all over the country.

At the end of 2020, 3,500 of our 12,000 members participated in a survey to gather key information on the additional spend that is generated for our PlayMoreGolf clubs. Our members play at over 250 golf clubs across the UK, so this survey provided us with brilliant insights into pre-round and post-round spending behaviours at clubs all over the country.

At the end of 2020 we surveyed 3,500 of our members to gather key information on the additional spend that is generated for our PlayMoreGolf clubs. Our members play at over 250 golf clubs across the UK, so this survey provided us with brilliant insights into our members pre-round and post-round spending behaviours at clubs all over the country.