--- title: How does a flexible membership help with yield? description: "\"Flexible membership is just cheap golf\" we look at this myth and look at why in fact the Flexible Membership Category is a great option for golf club venues" image: https://blog.playmore.golf/hubfs/Llanwern%20course.jpg --- ![Asset 2](https://blog.playmore.golf/hs-fs/hubfs/Asset%202.png?width=201&height=100&name=Asset%202.png "Asset 2") ![Asset 2](https://blog.playmore.golf/hs-fs/hubfs/Asset%202.png?width=201&height=100&name=Asset%202.png "Asset 2") [![Join Today](https://no-cache.hubspot.com/cta/default/5162497/55244b55-156d-4453-b8d1-a3a9c3fb98c6.png)](https://cta-redirect.hubspot.com/cta/redirect/5162497/55244b55-156d-4453-b8d1-a3a9c3fb98c6) ![hero-img1-new](https://blog.playmore.golf/hs-fs/hubfs/hero-img1-new.png?width=1810&name=hero-img1-new.png "hero-img1-new") - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.playmore.golf/clubs/how-does-a-flexible-membership-help-with-yield&title=How%20does%20a%20flexible%20membership%20help%20with%20yield?&description=) - [**](https://twitter.com/intent/tweet?source=https://blog.playmore.golf/clubs/how-does-a-flexible-membership-help-with-yield&text=How%20does%20a%20flexible%20membership%20help%20with%20yield?%20-%20https://blog.playmore.golf/clubs/how-does-a-flexible-membership-help-with-yield) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.playmore.golf/clubs/how-does-a-flexible-membership-help-with-yield&title=How%20does%20a%20flexible%20membership%20help%20with%20yield?&summary=) - [**](https://plus.google.com/share?url=https://blog.playmore.golf/clubs/how-does-a-flexible-membership-help-with-yield) 09 June 2022 Thursday ## How does a flexible membership help with yield? By [Ciaran Sheehy](https://blog.playmore.golf/clubs/author/ciaran-sheehy) In: [flexible membership](https://blog.playmore.golf/clubs/tag/flexible-membership) **0** Comments "Flexible membership is just cheap golf" It's a common phrase that we hear from people within the golf industry when we start to tell them who we are and what we do. And yes, if you take the headline price of a flexible membership, usually priced around a third of a full 7 day membership, you can understand why that opinion might be formed. However when you start to look at a tee sheet from a yield per round point of view, it is clear to see that there is significantly more value in a flexible membership than you first realised. This is an important metric that we use with our partner clubs during annual reviews and subsequent quarterly reviews, incorporating a reporting suite that we’ve built based on their feedback. Using the figures in the reporting suite we are able to demonstrate to them the yield specific to their club or even regionally or nationally. Let’s have a look at a comparison of different player types and how much they yield per round. For this example we have used three different player types and used a national average for the figures quoted. **Green Fee Player – **We have seen a consistent increase in green fees over the past couple of years as more and more golfers played the game and space on tee sheets was harder to come by. If you were to take an average rack rate green fee of £30, a twilight rate of £20 and maybe a small discount on green fees on a short lead in time, this will average out at about **£25 per round**. **7 day member – **Take an average membership price of £1000 for a 7 day membership and consider that this member is probably going to play on 40 weekends of a year and maybe play another 20 rounds of midweek golf, taking them to a total of 60 rounds a year. This member is likely to play the majority of those rounds of golf before midday and more than likely between the hours of 0700 and 1000. Based on this logic they will be yielding out at about **£16 per round**. **Flexible points-based member – **We know that the sweet spot for a flexible membership price point is around a third of a 7 day membership price, so for this example we will use our £350 price point. We know that on average a flexible member plays around 10 – 12 rounds of golf a year, plays 65% of their golf in the PM and around 70% midweek. Therefore, if they were to play 12 rounds at 1300 on a weekday they would be averaging out at **£29 per round** of golf. When comparing the three different types of golfers it is clear to see that round for round a flexible member is going to produce a far better yield and will also play the majority of golf in what will be the quieter tee times. If you would like to find out more about the yield of player types on your tee sheet or explore how we can help you attract some high yielding golfers to your course then please do not hesitate to get in touch. ***To find out more about introducing a flexible golf membership at your club, visit ***[***playmore.golf/club-partner***](https://www.playmore.golf/become-a-partner/)*** or download our ***[***club brochure***](https://offers.playmore.golf/guide-to-flexible-golf-memberships) **Tags:** [flexible membership](https://blog.playmore.golf/clubs/tag/flexible-membership), [flexible membership golf](https://blog.playmore.golf/clubs/tag/flexible-membership-golf), [golf club revenue](https://blog.playmore.golf/clubs/tag/golf-club-revenue) Share: - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.playmore.golf/clubs/how-does-a-flexible-membership-help-with-yield&title=How%20does%20a%20flexible%20membership%20help%20with%20yield?&description=) - [**](https://twitter.com/intent/tweet?source=https://blog.playmore.golf/clubs/how-does-a-flexible-membership-help-with-yield&text=How%20does%20a%20flexible%20membership%20help%20with%20yield?%20-%20https://blog.playmore.golf/clubs/how-does-a-flexible-membership-help-with-yield) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.playmore.golf/clubs/how-does-a-flexible-membership-help-with-yield&title=How%20does%20a%20flexible%20membership%20help%20with%20yield?&summary=) - [**](https://plus.google.com/share?url=https://blog.playmore.golf/clubs/how-does-a-flexible-membership-help-with-yield) ### Written by [Ciaran Sheehy](https://blog.playmore.golf/clubs/author/ciaran-sheehy) PREVIOUS POST [** Managing your club waiting list with a PlayMoreGolf Flexible Membership Category ](https://blog.playmore.golf/clubs/managing-your-club-waiting-list-with-a-playmoregolf-flexible-membership-category) [![](https://cdn2.hubspot.net/hubfs/5152923/Creative_Theme/image/chevron.png) ](https://blog.playmore.golf/clubs) Next Post [Your Supply vs Demand… Price vs Value… how will this affect buying decisions of golfers? 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Not only are we introducing new members into the club, but we are also helping to attract full members, improving online presence, and providing clubs with great PR opportunities.   By [Stephen Page](https://blog.playmore.golf/clubs/author/stephen-page) In: [Blog](https://blog.playmore.golf/clubs/tag/blog) [**](https://blog.playmore.golf/clubs/building-a-golfing-community-sharing-our-successes-and-the-need-to-plan-ahead) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.playmore.golf/clubs/your-supply-vs-demand-price-vs-value-how-will-this-affect-buying-decisions-of-golfers&title=Your%20Supply%20vs%20Demand…%20Price%20vs%20Value…%20how%20will%20this%20affect%20buying%20decisions%20of%20golfers?&description=It's%20a%20fundamental%20economic%20principle%20that%20when%20demand%20exceeds%20supply,%20prices%20tend%20to%20rise.%20But%20increased%20prices%20typically%20result%20in%20lower%20demand.%20So%20where%20does%20golf%20sit%20with%20the%20recent%20boom%20the%20industry%20has%20experienced) - [**](https://twitter.com/intent/tweet?source=https://blog.playmore.golf/clubs/your-supply-vs-demand-price-vs-value-how-will-this-affect-buying-decisions-of-golfers&text=Your%20Supply%20vs%20Demand…%20Price%20vs%20Value…%20how%20will%20this%20affect%20buying%20decisions%20of%20golfers?%20-%20https://blog.playmore.golf/clubs/your-supply-vs-demand-price-vs-value-how-will-this-affect-buying-decisions-of-golfers) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.playmore.golf/clubs/your-supply-vs-demand-price-vs-value-how-will-this-affect-buying-decisions-of-golfers&title=Your%20Supply%20vs%20Demand…%20Price%20vs%20Value…%20how%20will%20this%20affect%20buying%20decisions%20of%20golfers?&summary=It's%20a%20fundamental%20economic%20principle%20that%20when%20demand%20exceeds%20supply,%20prices%20tend%20to%20rise.%20But%20increased%20prices%20typically%20result%20in%20lower%20demand.%20So%20where%20does%20golf%20sit%20with%20the%20recent%20boom%20the%20industry%20has%20experienced) - [**](https://plus.google.com/share?url=https://blog.playmore.golf/clubs/your-supply-vs-demand-price-vs-value-how-will-this-affect-buying-decisions-of-golfers) ## [Your Supply vs Demand… Price vs Value… how will this affect buying decisions of golfers?](https://blog.playmore.golf/clubs/your-supply-vs-demand-price-vs-value-how-will-this-affect-buying-decisions-of-golfers) It's a fundamental economic principle that when demand exceeds supply, prices tend to rise. 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Our flexible membership product sits alongside your existing membership offerings, and we work with you to make sure that a smooth integration is achieved. By [Craig Crawford](https://blog.playmore.golf/clubs/author/craig-crawford) In: [flexible membership golf](https://blog.playmore.golf/clubs/tag/flexible-membership-golf) [**](https://blog.playmore.golf/clubs/managing-your-club-waiting-list-with-a-playmoregolf-flexible-membership-category) ## Want To PlayMoreGolf... Want to find out more information on our flexible golf memberships? 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