Across the UK there are 3 million active golfers, but only 1 million golf club members. Therefore, there’s no doubt a huge opportunity to bring up to two thirds of golfers into a membership programme that benefits their game. Not only does joining a golf club bring in revenue for the club but installs a sense of belonging and community within the golfer. The problem is, across Europe, golf membership rates have regressed 25%, and so at PlayMoreGolf, we challenge the traditional golf membership model and propose a new way of working.