The Club Benefits of a Flexible Membership Programme: An Interview with John Osbaldeston, Club Treasurer at Crompton & Royton Golf Club
Across the UK there are 3 million active golfers, but only 1 million golf club members. Therefore, there’s no doubt a huge opportunity to bring up to two thirds of golfers into a membership programme that benefits their game. Not only does joining a golf club bring in revenue for the club but installs a sense of belonging and community within the golfer. The problem is, across Europe, golf membership rates have regressed 25%, and so at PlayMoreGolf, we challenge the traditional golf membership model and propose a new way of working.
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