The hook is clear: offering a flexible membership can act as a magnet for golfers with busy work or personal lives. As 37% of UK golf clubs have already discovered, seven-days-a-week access to their golf course is a tempting thing for new and existing members alike, enabling them to easily juggle work and family commitments around their golfing habits.
Working together to expand a golf club’s offering and improve golf membership uptake, over 180 clubs throughout the country have now chosen PlayMoreGolf to operate their flexible membership category, with 10-15 clubs doing the same each month. As a direct result, many have seen upwards of eight new members joining the club each month.
But it’s not just about the numbers. Read our testimonials from fellow golf clubs to see how our flexible golf membership could transform your club in the same way it has theirs.
Here’s what golf clubs have to say
Ann Rafferty, Secretary at Penn Golf Club
“The committee at Penn Golf Club took the easy decision to launch PlayMoreGolf in March 2018; it was almost a ‘no-brainer’ for us! We had lots of available tee times in the afternoons where we knew PlayMoreGolf would help fill with guaranteed membership revenue.
“Our biggest piece of feedback from golfers leaving the club, and not joining our club, was simply not playing enough golf to justify a full seven-day membership. The new PlayMoreGolf flexible membership allows golfers like this to still be a genuine member at Penn Golf Club and enjoy not only the amazing golf course but the fantastic social element that comes with our club too.
“Our results have been fantastic – our yield per round of golf is actually around £40 compared to our average green fee of around £25. “The support from PlayMoreGolf has been great too with regular updates, product developments, and monthly reviews. We are really looking forward to the future of our partnership and growing our flexible membership category even more – I know the product is fantastic and we already have lots of golfers in the local area looking to join."
Andy Corbett, General Manager at Petersfield Golf Club
“We’re up to 73 new members now in just over seven months which is brilliant. Interestingly too, only 10% of our golf bookings from ﬂexible members are before 10 am, which means we’re hitting the perfect target market we set out to.”
Mark Williams, Golf Manager & Head PGA Professional at Formby Hall Golf Resort
“Any golf club looking to broaden their membership categories and attract more golfers to their facility would be crazy not to consider a partnership with PlayMoreGolf!”
“I came across a PlayMoreGolf advert in a golf magazine and rang for more information. After a few conversations, I soon realised they were a company with experience and expertise who had concrete proof of success in this type of membership.
“From the initial contact, through the discussion stage, and now with our partnership, PlayMoreGolf has been extremely helpful, giving advice and answering queries no matter how trivial. Even though our partnership is only in its infancy, PlayMoreGolf has already generated a large number of new member enquiries.
“Our membership numbers have increased and we’re on course to deliver our revenue targets, which we wouldn’t have achieved without PlayMoreGolf.
Brian Garnett, Past Vice President & member of the board at Low Laithes Golf Club
“I would recommend all private member golf club secretaries or committee members to speak with the team at PlayMoreGolf to discover how you can unlock additional membership revenue for your club.”
“We joined PlayMoreGolf in March 2019 and it’s been a fantastic addition to our membership categories – an affordable option which allows us to give a base to ‘nomadic’ golfers.
The nature of the points matrix means our course is now busier during previously quiet periods, with little impact on our established member playing times.”
Nick Rodgers, Golf Cub Manager at Came Down Golf Club
Introduce your club to PlayMoreGolf and reap the benefits
Hundreds of golf clubs have already signed up to PlayMoreGolf in order to enhance their flexible golf membership category.
Whether they’re hoping to fill the tee times during off-peak times, looking to retain and attain members, or wanting to meet their revenue targets, PlayMoreGolf’s helpful team of experts continues to work alongside clubs to offer an alternative platform that genuinely suits the needs of their members and their business model.