--- title: Unlock Hidden Value Within Your Golf Club description: Would you like to unlock hidden value within your golf club and increase golf club revenue? Read our blog to discover more. --- ![Asset 2](https://blog.playmore.golf/hs-fs/hubfs/Asset%202.png?width=201&height=100&name=Asset%202.png "Asset 2") ![Asset 2](https://blog.playmore.golf/hs-fs/hubfs/Asset%202.png?width=201&height=100&name=Asset%202.png "Asset 2") [![Join Today](https://no-cache.hubspot.com/cta/default/5162497/55244b55-156d-4453-b8d1-a3a9c3fb98c6.png)](https://cta-redirect.hubspot.com/cta/redirect/5162497/55244b55-156d-4453-b8d1-a3a9c3fb98c6) ![hero-img1-new](https://blog.playmore.golf/hs-fs/hubfs/hero-img1-new.png?width=1810&name=hero-img1-new.png "hero-img1-new") - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.playmore.golf/clubs/blog/unlock-hidden-value-within-your-golf-club&title=Unlock%20Hidden%20Value%20Within%20Your%20Golf%20Club&description=Would%20you%20like%20to%20unlock%20hidden%20value%20within%20your%20golf%20club%20and%20increase%20golf%20club%20revenue?%20Read%20our%20blog%20to%20discover%20more.) - [**](https://twitter.com/intent/tweet?source=https://blog.playmore.golf/clubs/blog/unlock-hidden-value-within-your-golf-club&text=Unlock%20Hidden%20Value%20Within%20Your%20Golf%20Club%20-%20https://blog.playmore.golf/clubs/blog/unlock-hidden-value-within-your-golf-club) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.playmore.golf/clubs/blog/unlock-hidden-value-within-your-golf-club&title=Unlock%20Hidden%20Value%20Within%20Your%20Golf%20Club&summary=Would%20you%20like%20to%20unlock%20hidden%20value%20within%20your%20golf%20club%20and%20increase%20golf%20club%20revenue?%20Read%20our%20blog%20to%20discover%20more.) - [**](https://plus.google.com/share?url=https://blog.playmore.golf/clubs/blog/unlock-hidden-value-within-your-golf-club) 29 October 2018 Monday ## Unlock Hidden Value Within Your Golf Club By [Emma Rowlands](https://blog.playmore.golf/clubs/author/emma-rowlands) In: [Blog](https://blog.playmore.golf/clubs/tag/blog) **0** Comments ![](https://blog.playmore.golf/hs-fs/hubfs/Imported_Blog_Media/photo-1538423070486-9292881ea10a-1-4.jpg?width=646&height=500&name=photo-1538423070486-9292881ea10a-1-4.jpg) No matter the size or location of your golf club, there are many ways to unlock hidden revenue and maximise membership numbers. Make small and simple adjustments to your current offering or more prominently market your club’s key features and consequently notice a huge difference to your quarterly figures. We’re pleased to see that some of our PlayMoreGolf partnered clubs are already doing a great job with this. But if you’re looking for ways to unlock even more value, read on, as we have some tried and tested suggestions: **Food and Drink** Is there more that could be done to improve your offering at the 19th hole? Creating a special drink, festive wine list or even giving the bar a lick of paint could encourage your members to utilise this facility more frequently and for longer. If you have a restaurant on site, make sure this is properly advertised on your website and booking platforms to maximise interest in this facility. **Spa Breaks or Weekend Packages** Guest accommodation is a fantastic revenue-driver, so if your golf club offers these facilities, it’s well worth promoting this on hotel booking websites and local or national press. Partner club [Formby Hall in Merseyside](https://www.playmore.golf/clubs-courses/formby-hall-golf-resort/) demonstrates this perfectly by offering beautiful hotel rooms and luxury spa packages which can be enjoyed alongside a round or two of golf. **Room Hire** The grounds of your golf club may create the perfect setting for a wedding, birthday bash or retirement party, so why not transform one of your rooms into a private function facility? A good example of this can be found at [Allerton Manor Golf Club](https://www.playmore.golf/clubs-courses/allerton-manor-golf-club/). They offer a licenced wedding function room catering for up to 120 guests. You could also open up your golf course for a bachelor’s party beforehand, as well as integrating an accommodation package into your offering for the complete experience. **Festive Events** Make the most of the festive season by giving your club members and local community a celebration they won’t forget. Organise a Christmas dining experience, tribute band, comedy night, New Year’s Eve Disco or even a Christmas choir to entertain your guests while encouraging them to make use of the other facilities within your club. Don’t forget to advertise the event far and wide, using digital and print media to get the word out. **A Pop-Up Gift Shop** Not having the space or budget for a permanent gift shop should not stop you from being able to utilise this revenue-boosting opportunity. A pop-up gift shop is a temporary space where guests can purchase golf equipment or novelty items such as mugs, socks and memorabilia after their round of golf. This should ideally be situated near your club’s exit and be visible and welcoming. Christmas is the perfect time of year to create a pop-up shop, and you’ll be able to support tradespeople within your local community who could create hand-made gifts especially for your members.  Can you think of any other ways to unlock hidden value within your golf club? Tell us your ideas in the [PlayMoreGolf Partner Club Facebook Group!](https://www.facebook.com/groups/PMGClubPartners/?ref=br_rs)   **Tags:** [Blog](https://blog.playmore.golf/clubs/tag/blog) Share: - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.playmore.golf/clubs/blog/unlock-hidden-value-within-your-golf-club&title=Unlock%20Hidden%20Value%20Within%20Your%20Golf%20Club&description=Would%20you%20like%20to%20unlock%20hidden%20value%20within%20your%20golf%20club%20and%20increase%20golf%20club%20revenue?%20Read%20our%20blog%20to%20discover%20more.) - [**](https://twitter.com/intent/tweet?source=https://blog.playmore.golf/clubs/blog/unlock-hidden-value-within-your-golf-club&text=Unlock%20Hidden%20Value%20Within%20Your%20Golf%20Club%20-%20https://blog.playmore.golf/clubs/blog/unlock-hidden-value-within-your-golf-club) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.playmore.golf/clubs/blog/unlock-hidden-value-within-your-golf-club&title=Unlock%20Hidden%20Value%20Within%20Your%20Golf%20Club&summary=Would%20you%20like%20to%20unlock%20hidden%20value%20within%20your%20golf%20club%20and%20increase%20golf%20club%20revenue?%20Read%20our%20blog%20to%20discover%20more.) - [**](https://plus.google.com/share?url=https://blog.playmore.golf/clubs/blog/unlock-hidden-value-within-your-golf-club) ### Written by [Emma Rowlands](https://blog.playmore.golf/clubs/author/emma-rowlands) PREVIOUS POST [** How You Can Maximise Golf Club Revenue During Winter ](https://blog.playmore.golf/clubs/blog/how-you-can-maximise-club-revenue-during-winter) [![](https://cdn2.hubspot.net/hubfs/5152923/Creative_Theme/image/chevron.png) ](https://blog.playmore.golf/clubs) Next Post [PlayMoreGolf Flexible Golf Membership Continues to Grow Into 2019 **](https://blog.playmore.golf/clubs/blog/playmoregolf-flexible-golf-membership-continues-to-grow-into-2019) ## Leave a Reply [Content Title](https://blog.playmore.golf/clubs/blog/unlock-hidden-value-within-your-golf-club#) Description ### Subscribe To Get Inspiration ### Search form ### Categories - [Blog (22)](https://blog.playmore.golf/clubs/tag/blog) - [flexible membership (15)](https://blog.playmore.golf/clubs/tag/flexible-membership) - 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[**](https://plus.google.com/share?url=https://blog.playmore.golf/clubs/what-is-a-uk-points-based-golf-membership) ## [What Is a UK Points Based Golf Membership](https://blog.playmore.golf/clubs/what-is-a-uk-points-based-golf-membership) Golf club membership in the UK has evolved. Gone are the days when your only option was a fixed annual fee, regardless of how often you actually make it onto the course. Points based golf memberships have emerged as a flexible alternative, and for many golfers, they've changed what it means to belong to a club. PlayMoreGolf pioneered this approach back in 2016, creating the first network linking individual golf clubs under one flexible membership system. By [Alastair Sinclair](https://blog.playmore.golf/clubs/author/alastair-sinclair) In: [Blog](https://blog.playmore.golf/clubs/tag/blog) [**](https://blog.playmore.golf/clubs/what-is-a-uk-points-based-golf-membership) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.playmore.golf/clubs/how-to-choose-the-best-golf-club-membership-near-me&title=How%20To%20Choose%20The%20Best%20Golf%20Club%20Membership%20Near%20Me&description=Discover%20the%20secrets%20to%20finding%20the%20perfect%20golf%20club%20membership%20that%20offers%20flexibility,%20affordability,%20and%20a%20variety%20of%20courses%20tailored%20to%20your%20needs.) - [**](https://twitter.com/intent/tweet?source=https://blog.playmore.golf/clubs/how-to-choose-the-best-golf-club-membership-near-me&text=How%20To%20Choose%20The%20Best%20Golf%20Club%20Membership%20Near%20Me%20-%20https://blog.playmore.golf/clubs/how-to-choose-the-best-golf-club-membership-near-me) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.playmore.golf/clubs/how-to-choose-the-best-golf-club-membership-near-me&title=How%20To%20Choose%20The%20Best%20Golf%20Club%20Membership%20Near%20Me&summary=Discover%20the%20secrets%20to%20finding%20the%20perfect%20golf%20club%20membership%20that%20offers%20flexibility,%20affordability,%20and%20a%20variety%20of%20courses%20tailored%20to%20your%20needs.) - [**](https://plus.google.com/share?url=https://blog.playmore.golf/clubs/how-to-choose-the-best-golf-club-membership-near-me) ## [How To Choose The Best Golf Club Membership Near Me](https://blog.playmore.golf/clubs/how-to-choose-the-best-golf-club-membership-near-me) ![A golfer standing at the tee, looking out over a b](https://blog.playmore.golf/hubfs/Generated%20Blog%20Post%20Images/A%20golfer%20standing%20at%20the%20tee%2c%20looking%20out%20over%20a%20b.jpeg) Discover the secrets to finding the perfect golf club membership that offers flexibility, affordability, and a variety of courses tailored to your needs. By [Alastair Sinclair](https://blog.playmore.golf/clubs/author/alastair-sinclair) In: [Blog](https://blog.playmore.golf/clubs/tag/blog) [**](https://blog.playmore.golf/clubs/how-to-choose-the-best-golf-club-membership-near-me) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.playmore.golf/clubs/building-a-golfing-community-sharing-our-successes-and-the-need-to-plan-ahead&title=Building%20a%20golfing%20community,%20sharing%20our%20successes%20and%20the%20need%20to%20plan%20ahead&description=With%20the%20rise%20in%20living%20costs,%20we%20look%20at%20why%20having%20a%20flexible%20PlayMoreGolf%20membership%20category%20is%20so%20important%20for%20your%20golf%20club%20venue.) - [**](https://twitter.com/intent/tweet?source=https://blog.playmore.golf/clubs/building-a-golfing-community-sharing-our-successes-and-the-need-to-plan-ahead&text=Building%20a%20golfing%20community,%20sharing%20our%20successes%20and%20the%20need%20to%20plan%20ahead%20-%20https://blog.playmore.golf/clubs/building-a-golfing-community-sharing-our-successes-and-the-need-to-plan-ahead) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.playmore.golf/clubs/building-a-golfing-community-sharing-our-successes-and-the-need-to-plan-ahead&title=Building%20a%20golfing%20community,%20sharing%20our%20successes%20and%20the%20need%20to%20plan%20ahead&summary=With%20the%20rise%20in%20living%20costs,%20we%20look%20at%20why%20having%20a%20flexible%20PlayMoreGolf%20membership%20category%20is%20so%20important%20for%20your%20golf%20club%20venue.) - [**](https://plus.google.com/share?url=https://blog.playmore.golf/clubs/building-a-golfing-community-sharing-our-successes-and-the-need-to-plan-ahead) ## [Building a golfing community, sharing our successes and the need to plan ahead](https://blog.playmore.golf/clubs/building-a-golfing-community-sharing-our-successes-and-the-need-to-plan-ahead) We are not too far away from the end of the golfing season and across the board we have seen some fantastic success stories with our partner clubs. Not only are we introducing new members into the club, but we are also helping to attract full members, improving online presence, and providing clubs with great PR opportunities.   By [Stephen Page](https://blog.playmore.golf/clubs/author/stephen-page) In: [Blog](https://blog.playmore.golf/clubs/tag/blog) [**](https://blog.playmore.golf/clubs/building-a-golfing-community-sharing-our-successes-and-the-need-to-plan-ahead) ## Want To PlayMoreGolf... Want to find out more information on our flexible golf memberships? 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