While we are living in a very uncertain period, many businesses are now looking at how they maintain customer interaction and having a digital presence is becoming more and more important.

Since the release of the first national lockdown earlier this year the golf industry saw a huge resurgence. Many players are returning to the sport and new golfers are being introduced to the game. For many clubs this has been a saving grace, with months of closed courses and lost revenue from some of the busiest months for the sport. But the question is how can this demand be maintained once life starts to return to normal.

2020, one of the slowest starts to the golf industry. Starting with what can only be described as one of the wettest starts to the year and then the global pandemic which saw a nationwide lockdown and closure of golf. Then, restrictions lifted, golf became one of the first outdoor activities to re-open and golfing bodies, clubs and media are revelling in the success. With many clubs citing a considerable spike in memberships interest, membership purchases and green fee purchases. In some cases, clubs recorded 300% increase in green fee revenue for the month of May when comparing to their full green fee revenue for 2019.

Is your golf club struggling for funds or do you have cashflow concerns? You’re not alone. Many clubs are struggling during these unprecedented times. From starting the year with flash floods and waterlogged courses, to a UK wide lockdown and temporary closure of clubs, 2020 has had a significant impact on many.

With the recent pandemic and lockdown situation that the UK are in, it has been a very difficult time, especially for the Hospitality and Leisure industry. Over the past week, we have been speaking to many golf clubs across to UK. During our conversations, one thing that became evident was that each club are being proactive and creative when looking at different ways to react to the current pandemic.