The lifeblood of any organisation is in its membership. And finding new initiatives to attract more players onto the fairway is never easy. However, times are changing and golf clubs across the country, indeed across the world, have had to adapt their approaches to address a declining membership and find new players to fill those revenue-draining empty tee slots.

No matter the size or location of your golf club, there are many ways to unlock hidden revenue and maximise membership numbers. Make small and simple adjustments to your current offering or more prominently market your club’s key features and consequently notice a huge difference to your quarterly figures. We’re pleased to see that some of our PlayMoreGolf partnered clubs are already doing a great job with this. But if you’re looking for ways to unlock even more value, read on, as we have some tried and tested suggestions:

With the golfing season typically running between April and September, many clubs go into slow-down mode over the winter months. While you may see some of the more dedicated golfers on the course in the windy weather, the majority of members will tuck away their 9 irons until the frost has well and truly cleared.

It has been out privilege to speak to Andy Rideout, General Manager of Bramshaw Golf Club about their experience of being a PlayMoreGolf partner club.

An estimated 90% of Fortune 500 CEOs< play golf, and for decades, businesspeople across the world have strengthened relationships, finalised important deals and solved complex corporate problems on the golf course.

Golf has, since its conception, been viewed as a male-orientated game. And the figures still support this. In the UK, approximately 63 per cent of all golfers are adult males, 14 per cent adult females and 23 per cent children. While the traditional golf market has targeted men (usually over the age of 50), broader feminist movements such as #MeToo and the gender pay gap have amplified the important role women play in all aspects of society, and challenged pre-existing attitudes towards women in sport, including the golfing space.