With the golfing season typically running between April and September, many clubs go into slow-down mode over the winter months. While you may see some of the more dedicated golfers on the course in the windy weather, the majority of members will tuck away their 9 irons until the frost has well and truly cleared.
It has been out privilege to speak to Andy Rideout, General Manager of Bramshaw Golf Club about their experience of being a PlayMoreGolf partner club.
An estimated 90% of Fortune 500 CEOs< play golf, and for decades, businesspeople across the world have strengthened relationships, finalised important deals and solved complex corporate problems on the golf course.
Golf has, since its conception, been viewed as a male-orientated game. And the figures still support this. In the UK, approximately 63 per cent of all golfers are adult males, 14 per cent adult females and 23 per cent children. While the traditional golf market has targeted men (usually over the age of 50), broader feminist movements such as #MeToo and the gender pay gap have amplified the important role women play in all aspects of society, and challenged pre-existing attitudes towards women in sport, including the golfing space.
Millennials (those born between the early 1980s and early millennium), are one of the most studied groups in history. Not only have they radically evolved the way we communicate thanks to the implementation of advanced online technologies, but have played a role in changing the landscape of work, parenting, home life and hobbies.
Across the UK there are 3 million active golfers, but only 1 million golf club members. Therefore, there’s no doubt a huge opportunity to bring up to two thirds of golfers into a membership programme that benefits their game. Not only does joining a golf club bring in revenue for the club but installs a sense of belonging and community within the golfer. The problem is, across Europe, golf membership rates have regressed 25%, and so at PlayMoreGolf, we challenge the traditional golf membership model and propose a new way of working.
Leave a Reply